It's the classic post every 6 months "SEO IS DEAD" but it seems like its just a myth.... atleast for now

Graphite partnered with Similarweb to analyze over 40k of the largest sites in the US to evaluate the trend in organic search traffic. They provide substantial evidence that the prevailing narrative that SEO traffic has dramatically declined is false. SEO traffic is down slightly (-2.5%), not dramatically. Traffic to search engines increased from 2019 to 2020 (+6.9%), decreased slightly in 2022 (-1.5%), and has been relatively flat since 2023 (-1.0%). In fact, traffic has increased slightly in 2025 to both Google (+0.8%) and search engines as a whole (+0.4%). Further, visitors to Google increased by +1.4% comparing Q4 2025 vs. 2024.