Unrivaled Faces Stiff Challenges As Ratings Plunge to Start Year 2

As Unrivaled enters its second season, the 3-on-3 women's basketball league faces significant challenges with a sharp decline in ratings. Despite initial excitement and sold-out crowds in its inaugural season, viewership has dropped notably. Unrivaled's CEO remains confident in the league's long-term growth, while acknowledging the competitive broadcast environment and the need to build a dedicated audience. The league continues to explore revenue streams beyond TV ratings, including ticket sales, merchandise, and a tour stop in Philadelphia.