Reddit overtakes TikTok in UK thanks to search algorithms and gen Z

Reddit has overtaken TikTok to become Britain’s fourth most visited social media service, driven by search algorithms prioritizing discussion forums and a shift in internet habits among younger users. The platform has seen an 88% increase in UK internet users, with a notable rise in female users interested in topics like skincare and parenting. Reddit’s diverse and gender-balanced user base in the UK, along with its popularity among Gen Z for seeking human-generated content, has contributed to its growth. The platform’s unique culture of diverse and uncurated advice sets it apart from AI-generated content.