Apple buying Perplexity might be a two birds one stone deal

TLDR

Apple executives have discussed acquiring AI startup Perplexity, according to internal talks.

Perplexity and Apple have similar ethos. We’ve been hearing the “Apple should just buy Perplexity” message for a while now. It would be interesting to see this acquisition happen. Not only would Apple have a chance to have a chance to make Perplexity’s existing LLM basic enough to make it unique to Apple, but also could have their very own search engine. Now, if they do though, they should update it frequently, so we don’t have a Siri repeat. Apple