ESPN, Fox One to bundle streaming services shortly after launch
ESPN and Fox plan to bundle their streaming services at $39.99 per month starting October, aiming to enhance sports content access without accelerating cord-cutting.
Last week, Disney CEO Bob Iger expressed his desire to make ESPN’s new streaming service a go-to destination for live sports regardless of what network a game is airing on. It’s unclear if subscribers to this bundle will be able to access Fox content directly in the ESPN app (or vice-versa, if Fox One users will be able to access ESPN content directly in that app), or if bundle subscribers will launch a separate platform entirely. At $39.99 per month, both Disney and Fox hope that this bundled service will not accelerate cord-cutting. Both Murdoch and ESPN chairman Jimmy Pitaro have outlined intentions for these services to be complimentary to their linear businesses, rather than being designed to replace them.
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