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in /ppc 7 days ago

New Google Ads "Dark Pattern" - feature automatically changing asset creatives

A quiet Google Ads setting could change your creative - Featured Image

A quiet Google Ads setting could change your creative

searchengineland.com - faviconsearchengineland.com
TLDR

A little-known Google Ads setting allows Google to add unapproved imagery to location-based ads, raising concerns about brand control. The setting, called 'Google Owned Location Data,' can be found in the Location Manager under the Shared Library. When enabled, Google can automatically use its own imagery in ads tied to your business locations, potentially leading to unapproved visuals in your ads. Advertisers with strict creative guidelines or those in regulated industries should review this setting to ensure brand consistency and compliance.

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