ChatGPT to test ads in U.S. as OpenAI redefines AI monetization

OpenAI is redefining AI monetization by introducing ads within the conversational flow of its popular AI model, ChatGPT. This shift signifies a fundamental change in how digital intent, attention, and commercial influence intersect, moving away from traditional search and digital advertising models. Ads will appear contextually within the conversation, offering brands a new way to engage users at the moment of decision. This strategy aims to provide a scalable revenue path to subsidize free access and balance long-term costs, while also addressing the significant infrastructure costs associated with AI compute. However, the introduction of ads raises concerns about user trust and the potential for perceived manipulation, prompting OpenAI to pledge that ads will be clearly labeled and won't influence AI responses or target sensitive contexts.