Nvidia reportedly cancels partner incentive scheme to sell cards at MSRP, signalling hard times ahead for GPU prices | PC Gamer

Nvidia reportedly cancelled its Open Price Program (OPP), a scheme that incentivized AIBs to sell its graphics cards at MSRP, according to YouTuber Der8auer. This cancellation, if true, could lead to significant price increases for GPUs, as the MSRP is no longer guaranteed. Der8auer suggests that the OPP was a cashback-like program that encouraged AIBs to sell cards at the MSRP communicated by Nvidia. The cancellation of the OPP and the bundle system, along with the global memory shortage crisis and potential further tariffs, are expected to drive up GPU prices by 40 to 50%.