Don't use words like "Buy now," "Free," or "Too late". Don't write in ALL CAPS, avoid excessive punctuation (!!!???), and skip special characters. Email service providers will flag these and tank your deliverability!
One interesting strategy to try is segmenting by engagement level: target users who have clicked a link in the past week, or opened an email in the past 90 days. Create separate workflows for the different segments. This could bring a significant boost in growth and performance!
For a long time, my process looked like this: I would write the newsletter.I would plan to promote it on X or LinkedIn.I would skip it because rewriting everything felt like too much effort. The newsletter itself was solid, but growth was slow. What changed for me was re
Hey Everyone - I've experimented with growing 3 newsletters over the past few years, and I put together a guide for myself. I figured others here may benefit from it! It is exactly what I wish I had when I was starting out with these projects. It covers: Choosing Your Newsle
A lot of people, myself included, waited way too long to set up their Welcome email. Not a good idea! It's your chance to set the tone for your newsletter and get them to help make sure you don't get sent to the spam or promotions folder. In addition, later down the line, it's an
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