🙄 OpenAI begins testing ads in ChatGPT

OpenAI has started rolling out advertisements in the US for its free and lower-tier ChatGPT users as part of efforts to boost revenue and move toward profitability. This marks a significant monetization shift for the consumer-facing product after years of subscription-heavy focus. Early reactions mix excitement about potential free-tier improvements with concerns over ad intrusiveness in daily AI interactions — a classic pivot as the company eyes sustainability post-hype.