Discovery on the Web Is No Longer Linear
People don’t discover information the same way they did even a few years ago.
Today, discovery often happens through:
Search engines
Social platforms
Aggregators and directories
Reviews and comparison sites
AI-driven summaries and recommendations
The path from question → decision is no longer straight. It’s layered, indirect, and often invisible.
Understanding systems matters more than optimizing for any single channel.
Where do you think discovery is shifting most right now—search engines, platforms, or AI tools?
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