Mattress Replacement Demographics: Who Waits the Longest?
This article from BedTimes Magazine explores the demographics and factors influencing the mattress replacement cycle, revealing that while consumers expect to keep their mattresses for 9.6 years, the actual replacement cycle varies by age, gender, location, and family size. The research indicates that men replace their mattresses sooner than women, and millennials replace theirs sooner than older generations. Location also plays a role, with those in rural areas waiting the longest and those in urban areas waiting the shortest. Additionally, the amount consumers are willing to spend on a mattress varies by age and education level, with older generations and those with higher education willing to pay more.
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