World ID does an Italian launch (Sam Altman's eye scanning)

Summary: Rome, Italy is the location of the Italian introduction of World ID.

How people enroll: People download the World app to find a location to get their eyes scanned.

What it does: It claims to give people easier access to confirming their identity for things like ticketing/events, financial service, etc.

Context: Previously, World.org (World ID) launched in other places, too. This is reportedly the first Italian launch (January, 2026).