Meta is expanding ads on Threads to all users globally, starting next week. The rollout will be gradual, with supported formats including image and video ads.

Meta has announced the global rollout of ads on Threads, its social media app. The rollout, which will be gradual, is expected to take months to complete. Threads, which has grown to over 400 million monthly active users, has been testing ads for some time, with the company allowing existing advertisers to expand their reach to include Threads through Meta’s Advantage+ program and manual campaigns. Supported ad formats include image and video, with new additions such as the 4:5 aspect ratio format and carousel ads. Advertisers can manage their Threads ads alongside those for Facebook, Instagram, and WhatsApp in their Business Settings, simplifying cross-posting. Meta has also expanded third-party verification to the Threads feed, providing advertisers with independent brand safety and suitability verification.