X updates creator revenue sharing program
X has announced an update to its Ads Revenue Sharing program. This change looks to refocus the distribution of payouts, rewarding creators with more revenue as a result of increased Premim subscribers on the platform in 2025.
X says creators can now unlock 'significantly higher' payouts as they update the payment algorithm.
X has updated its Ads Revenue Sharing program to reward creators with higher payouts due to increased Premium subscribers. The new program bases revenue share on Verified Home Timeline Impressions, rewarding content viewed by Premium users in their Home feed. Articles are now weighted more heavily than short-form content, and an updated earnings dashboard is coming soon. For Australian users, signing up for X Premium and verifying their account is the first step to participate in the program.
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