The Microsoft 365 Copilot app rebrand was bad, but there are far worse offenders

Microsoft's recent rebranding of its 365 Copilot app caused confusion among users, but it's far from the worst rebranding blunder in tech history. The article highlights how Microsoft has a history of confusing branding, but other companies have made even more disastrous decisions. For instance, Elon Musk's rebranding of Twitter to X led to a 46% drop in ad revenue. Similarly, Facebook's rebranding to Meta was seen as a reputation escape hatch amid leaks and antitrust pressure. Other examples include Netflix's failed Qwikster spin-off and Warner Bros. Discovery's removal of 'HBO' from HBO Max. The article emphasizes the importance of clear branding, noting that confusion can lead to lost revenue and customer trust.