Personal Business
"A Personal Business is run by people who are truly into what they are doing, and invested enough to offer products, services, and/or experiences that are both high-quality and idiosyncratic."
The article advocates for the importance of personal businesses, emphasizing that businesses driven by passion and a deep connection to their purpose tend to be more resilient and successful. It contrasts personal businesses, like Kathleen Kelly's bookstore in 'You've Got Mail', with impersonal, profit-driven corporations, like Joe Fox's chain bookstore. The author argues that in today's world, where there is a growing intolerance for insincerity, businesses that are personal and community-focused stand out. The piece also touches on the challenges of starting and maintaining a personal business, especially in the tech industry, and how the pressure to scale rapidly can compromise the integrity and purpose of a business.
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