I realized my newsletter wasn’t growing because I wasn’t distributing it

For months I was focused on writing my newsletter perfectly.

Then I’d tell myself I’d post snippets on X or LinkedIn.

Most weeks I didn’t, because rewriting felt like too much work.

The newsletter itself was fine, but growth was slow.

What finally worked for me: I stopped rewriting.

I repurpose the same content directly for social:

• Short X posts using key ideas and hooks

• A longer LinkedIn post expanding one idea

• Each post points back to the newsletter

Same content. Different formats. Zero extra thinking.

This made social consistent and actually brought in subscribers.

I’m curious how others here handle this:

Do you manually repurpose your newsletter for social? Or mostly rely on the newsletter itself to grow?