Toy makers rush into ‘blind box’ trend
While U.S. consumers keep searching for an authentic Pop Mart Labubu, rivals are introducing their own cheaper, easier-to-find “blind box” products for the key holiday shopping season to capitalize on the craze sparked by the fuzzy mini monsters.
Following the Labubu craze, toy makers are rushing to introduce their own 'blind box' products for the holiday season, capitalizing on the trend of mystery packaging that hides the specific product inside. Retailers like Walmart and Target are featuring these toys, and companies such as Hasbro and Mattel are selling mystery-packaged versions of popular toys. Despite rising toy prices due to tariffs, blind box toys remain affordable, appealing to both adults and children. While they may not significantly impact overall holiday spending, they are expected to be a major category for specialty retailers.
1 Comment