Is it just me, or are Cowork and Operator actually kind of terrifying for anyone in the assistant or e-commerce space?
We’ve spent the last couple of years watching the "virtual assistant" trend blow up with real people, but now these AI agents are out here navigating websites and handling tasks like they’re actually human. If your whole job is being a VA or just manually uploading products to a Shopify store, it feels like the floor is about to drop out.
A few things that have been living rent-free in my head:
If I can just tell an AI "go buy me a new office chair under $300 that doesn't look like trash," I'm never clicking through another marketing funnel again. We’re basically going to be marketing to other AIs instead of real people.
The human VA industry has been a huge move lately, but why pay someone $15/hour to manage an inbox when an "operator" can do it for pennies in real-time?.
If you're the person manually putting up products and writing descriptions, these agents are coming for that workflow first.
I know everyone says "AI is a tool, not a replacement," but that feels like a massive cope when 57% of US work hours are theoretically automatable right now.
Is anyone actually worried about your roles getting "optimized" away, or do you think people will always pay for a real human to be in the loop?
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