LinkedIn’s algorithm just killed organic reach for company pages - personal profiles are the only play now

Just ran the numbers on our company page vs employee advocacy posts, and it’s honestly wild.

Same content, same audience targeting:

• Company page post: around 300 impressions, 8 engagements

• Employee sharing from personal profile: around 4200 impressions, 87 engagements

LinkedIn basically confirmed what we’ve all been suspecting.. they’re prioritizing “authentic” personal content and throttling corporate pages hard. Even if you’re paying for followers.

The problem? Most companies don’t have a scalable employee advocacy strategy. You can’t just tell your team to “hey go post about us” and expect consistency.

Has anyone actually cracked this? 🥲 How are you getting your team to consistently share company content without it feeling forced or killing engagement on their personal brands?