Adidas is expanding into the metaverse, purchasing digital property in The Sandbox and collaborating with the Bored Ape Yacht Club NFT collection.

Adidas is making significant strides in the metaverse by collaborating with the NFT collection Bored Ape Yacht Club, Punks Comics, and crypto investor Gmoney. This move follows partnerships with Coinbase and The Sandbox, indicating Adidas' commitment to digital innovation. The company's stock is up 0.32% at $145.27 per share as of press time.