Discover the Best Buyers of Premium Mattresses

This article from BedTimes Magazine reveals the nuances of generational differences in mattress shopping. The Better Sleep Council's research shows that every age group purchases high-priced mattresses, with the biggest spenders in their 30s and 40s. Comfort and health are the main reasons for spending more, with different generations attributing different meanings to comfort. Technology is a major reason for younger generations to purchase higher-priced mattresses. Shoppers in the 65-plus age range rely on in-store displays, while Gen X uses web searches, millennials rely on customer reviews, and Gen Z depends on friends and family for information.