The rise of conversational AI has changed how people discover answers online. Instead of scanning a list of blue links, many users now ask ChatGPT, Gemini, or Google’s AI Overviews for a concise, trustworthy answer, and those systems increasingly cite web sources. GEO (Google AI

Generative Extraction / Overviews, broadly speaking, the signals that let Google find and summarize web content) and AEO (Answer Engine Optimization) are the strategies that help your content be the one those models pick, cite, or summarize. Put simply: AEO is optimizing to be th