Sony is giving TCL control over its high-end Bravia TVs - Ars Technica

Sony is partnering with TCL to form a joint venture for its high-end Bravia TVs, with TCL owning 51 percent. The joint venture will operate globally, managing product development, manufacturing, sales, and customer service. TVs will retain the Sony Bravia branding but will use TCL's display technology, focusing on larger screens, higher resolutions, and smart features. The deal aims to help Sony focus on more profitable ventures and allow TCL to leverage Sony's brand and technology.