Amazon CEO Andy Jassy warns of upcoming price increases due to tariffs and changing consumer behaviour.

Amazon CEO Andy Jassy warns consumers of impending price increases due to rising tariffs, affecting both Amazon and its retail rivals. Amazon has been proactive in mitigating the impact by pre-buying goods, but the strategy is now exhausted. Tariffs, which have raised the cost of imported goods, are primarily to blame, with U.S. consumers bearing the brunt of the burden. Despite these challenges, Amazon remains committed to keeping prices as low as possible for consumers.