Forbes is launching a prediction platform, ForbesPredict, in February to boost engagement and foster reader loyalty.

Forbes is launching ForbesPredict, a prediction platform in beta, to boost onsite engagement and reduce reliance on search traffic. The platform, developed with Axiom, allows users to make forecasts in exchange for tokens, focusing on engagement rather than real-money betting. It aims to create daily habits among users, provide a voice beyond commenting, and generate sentiment data for ForbesOne, with potential monetization through brand sponsorships.