How Centimillionaires Invest: 7 Mistakes to Avoid & 5 Rules the Ultra-Wealthy Follow
7 Costly Mistakes Ultra-Wealthy Investors Still Make
- Becoming the largest client of a tiny advisor or a tiny client at a giant bank
- Overpaying institutional fees for basic, index-style portfolios
- Treating investing as the “center” of the solution instead of one part of a complex life
- Ignoring global tax, legal, and regulatory complexity as wealth goes cross-border
- Standing in “long lines” and piling into crowded trades (including parts of the AI boom)
- Underestimating how much complexity is on the life side, not just the portfolio side
- Confusing “wealth on paper” with real liquidity, flexibility, and options
5 Rules Centimillionaires Follow That Most Investors Don’t
- Make decisions quickly, don’t over-regret, and keep moving forward
- Treat the founder-CEO as an asset class...and back people, not just products
- Obsess over scale and “highest and best use” for their own time and their team’s
- Use relationships as leverage: advisors, operators, co-investors, and peers
- Build or partner with a multi-family office to protect time, privacy, and attention
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