Netflix to redesign its app as it competes with social platforms for daily engagement

Netflix is revamping its mobile app to better compete with social platforms like YouTube, TikTok, and Instagram for daily engagement. The redesign, set to launch later in 2026, will include deeper integration of vertical video feeds and short-form video features, similar to those on TikTok and Instagram Reels. This move is part of a broader strategy to enhance content discovery and engagement, including the launch of original video podcasts and partnerships with major podcast players.