Lucid CEO Says EV Buyers Want Value and Power, Not Green Lectures | EV.com

Speaking at CES 2026, Lucid Motors CEO Marc Winterhoff emphasized that electric vehicles (EVs) need to be marketed as better cars, not just greener ones, to accelerate adoption. He argued that the industry has overemphasized environmental benefits and failed to highlight tangible advantages such as power, interior space, and value. With only about 7% of U.S. car buyers planning to purchase an EV, Winterhoff believes the industry must justify the switch by showcasing EVs as superior products, using the Lucid Gravity Grand Touring as an example of a vehicle that outperforms luxury competitors in terms of value and features.