UGC Creator Rates & Opportunities: December 2025 Market Report – ContentCreators.com

Hey everyone - I've been scraping publicly available UGC opportunity data for the past few months and publishing monthly reports.

I wanted to share the key findings because honestly, too many creators are getting lowballed and have no idea what the market actually pays - and it's great to see posts on this subreddit being flared as low paying.

In December looked into 368 gigs posted, and here's what stood out:

• Overall, per-video rates averaged $165 - $397

• Tech dominated with 132 opportunities and paid the highest at $246 - $860 per video

• Health & wellness had 55 gigs but paid mid-range ($171 - $196)

• Monthly retainers (70 opportunities at $576 - $1,162/month) offer way more stability than per-video work

• Nearly half of all gigs were open to beginners or any experience level, so you don't need a massive portfolio to start

Why does this actually matter?

Because when a brand offers you $75 for a video and you have no reference point, you might take it thinking that's normal. But now you know food & beverage averages $109-$153, and tech pays way more.

• You can push back, negotiate, or walk away

• You can target industries that actually pay decent rates instead of wasting time on lowball offers

• You can make informed decisions about which opportunities are worth your time

There's a lot of ways how to slice a pie in the UGC world, so I publish the full breakdown with charts and more data on ContentCreators.com at the beginning of each month, if you want to dig deeper.