Nova Launcher: An update [Acquired by Instabridge; Google and Facebook Ad tracking added]
Swedish company Instabridge recently announced its acquisition of Nova Launcher from Branch Metrics, framing the move as a commitment to keep the long-standing app stable and actively maintained. While the new owners promise to honor existing Nova Prime purchases and keep the paid version ad-free, they explicitly stated they are introducing a sustainable business model that includes exploring ads for the free tier. A post on Lemdro.id (linked in comments) showed that the latest app update (v8.2.4) already contains integrated trackers for Facebook and Google AdMob.

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